Vividata is Canada’s authoritative source of audience data, print & digital, for magazines and newspapers. It provides cross-platform measurement of magazines and newspapers, comprehensive media usage data, enhanced demographics, behavioural insights, and brand/product/retail consumer information. Vividata was formed in 2014 by the amalgamation of two media measurement bodies, NADbank, and PMB Print Measurement Bureau.


Access Notes

Important Details: 

The database is not available to walk-in users or alumni.


Authorized Users: 

Carleton students, faculty and staff
Content last updated: May 7, 2018