See important details for access. Connect: Vividata DescriptionVividata is Canada’s authoritative source of audience data, print & digital, for magazines and newspapers. It provides cross-platform measurement of magazines and newspapers, comprehensive media usage data, enhanced demographics, behavioural insights, and brand/product/retail consumer information. Vividata was formed in 2014 by the amalgamation of two media measurement bodies, NADbank, and PMB Print Measurement Bureau. Fulltext: Yes Access NotesImportant Details: Username and password are available at the Research Help Desk. The database is not available to walk-in users. Authorized Users: Carleton students, faculty and staffCarleton alumni DetailsPublisher: Dapresy
