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Description

Vividata is Canada’s authoritative source of audience data, print & digital, for magazines and newspapers. It provides cross-platform measurement of magazines and newspapers, comprehensive media usage data, enhanced demographics, behavioural insights, and brand/product/retail consumer information. Vividata was formed in 2014 by the amalgamation of two media measurement bodies, NADbank, and PMB Print Measurement Bureau.

Fulltext: Yes
Access Notes
Important Details:

Carleton students, faculty and staff: Obtain username and password

Carleton alumni: Username and password are available at the Research Help Desk.

The database is not available to walk-in users.

Authorized Users:
Carleton students, faculty and staff
Carleton alumni
Publisher: Dapresy
Content last reviewed: