See important details for access.


Vividata is Canada’s authoritative source of audience data, print & digital, for magazines and newspapers. It provides cross-platform measurement of magazines and newspapers, comprehensive media usage data, enhanced demographics, behavioural insights, and brand/product/retail consumer information. Vividata was formed in 2014 by the amalgamation of two media measurement bodies, NADbank, and PMB Print Measurement Bureau.


Access Notes

Important Details: 

Username and password are available at the Research Help Desk.

The database is not available to walk-in users.

Authorized Users: 

Carleton students, faculty and staff
Carleton alumni
Content last reviewed: August 19, 2020