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Search the Collection
OMNI - Searches for a wide array of library resources (books, ebooks, journal articles, news). A great resource, but you will still need to use other specialized business resources outlined in this guide.
Use it when:
> when looking for books and articles
> for ideas for topics
Encyclopedias
Use encyclopedias and dictionaries to understand underlying concepts in marketing and business:
- Dictionary of Business and Management
- Encyclopedia of Products & Industries - Manufacturing , 2v, 2008 available through the Gale Virtual Reference Library
- Getting Started:
- Passport - A consumer goods and services database. This resource will give you information on all aspects of your macroenvironmental analysis.
- The Conference Board of Canada - Get economic outlook reports for Canada, provinces and metropolitan areas. Find reports on how technology and regulation are affecting industry. Reports must be accessed on campus.
- Business Source Complete -Look for country and industry reports. Select Country report or Industry Profile under publication type. Then enter your search terms and search.
Government Bodies, Industry Associations and Trade Journals
Use Google to identify relevant government bodies industry associations and trade journals, which may have information on macroenvironmental factors. Examples include:
- City of London Community [Demographic] Profile
- City of London Open Data
- Canadian and Fitness Lifestyle Research Institute
- Fitness Industry Council of Canada
Useful Reports
- The State of Social Media in Canada - Research report from Toronto Metropolitan University provides social media usage linked demographics.
Look for Reports from Consulting Firms
Major consulting firms publish reports on trends affecting an industry. These include Marcro Environmental factors. Major consulting firms include:
- Deloitte Insights/ Deloitte Canada
- KPMG
- McKinsey and Company
- Boston Consulting Group
- PWC
Canadian Demographics
Census of Population - Demographic - Main Source of Demographic information in Canada. Counts every man, woman and child in Canada and Canadians and their families working abroad for the federal and provincial government.
Statistics Canada - Demographic and Cultural - Reports and analysis that includes behavioural data.
Passport - Demographic and Cultural
Conference Board - Cultural
Data on consumer confidence.
Attitudinal:
Search the following for polls and information on attitudes of Canadians:
- Conference Board of Canada e-Library - Browse by topic:
- Economic trends & forecasting > federal, provincial, municipal
- Industry Sector Economics
- Consumer and Business Confidence
- Statistics Canada - A major source of economic data in Canada
- Search by Subject - Browse and search for data tables and analytical reports.
- Data Tables
- Analysis
Library Databases
Gartner Research - Research reports on technology and IT. Please note Carleton does not have access to all the reports in this resource.
Passport - Search relevant keywords in the search box for trends and new products.
- Top Five Digital Consumer Trends in 2018
explore the View Statistics for data - Technology as a Megatrend Driver 2018
Major Consulting Firms
Lobbyists (industry associations) are the interface between government and business. They work for the best interests of the industry and try to persuade governments to support them on issues.
Industry associations often provide information and data to the public. To find the relevant association(s) for your industry, search google for the industry + country + association. A few examples:
Legal Environment
In Canada the regulatory framework plays an important role
- Office of the Privacy Comissioner of Canada
- Regulations (Canada Business Network)
- Industry Sector Intelligence example - Consumer products - see Regulations and standards in the side-bar
- Canadian Food Inspection Agency
- Agriculture and Food Market Information by Region
- BizPal (all levels of government)
- Canlii (Canadian Legal Information Institute) - access to the full text of federal and provincial/territorial statutes and regulations
- Small Business: Advice, Support Services, Regulations (Ontario)
Advertising Locations and Rates
Traditional Mediums
- CardOnline Canadian Advertising Rates and Data
Online advertising
Advertising Research and Publications
- Business Source Complete - Search for articles in Advertising Trade Publications. Try searching for titles such as Adweek and Advertising Age.
- Canadian Business and Current Affairs
- Passport - Search by keywords to find articles and podcasts on advertising trends and strategies.
Citing your sources
It is essential to understand how and when to use citations in your essays and projects to ensure the Academic Integrity of your work. Good help is available!
Chicago
- Chicago for Business - York University
- Citing Your Sources - Carleton's general guide to resources on all the main styles including video links.
- The Chicago Manual of Style Online
- Citation Guide - A guide to citing business resources in Chicago from Western University.
APA
- APA Citation - Owl Purdue University's Online Writing Lab
- Citing Your Sources - Carleton's general guide to resources on all the main styles including video links.
- APA Business Guide - This resource created by York Universities Bronfman Business Library will give examples showing how to cite business sources in APA.
- Citing Data & Statistics
