Look for a SWOT anaylsis: Go to Business Source Complete and search for your company name. Scroll down and limit by Company Report and SWOT Analysis.
Look to the company's web site for valuable information: Read the Management Discussion and Analysis - (MD&A) section of the Annual Report or 10k. Read the letter to the shareholders from the CEO in the company's annual report.
Search NAICS 2012  to get the NAICS code for an industry.
Look for valuable information and data from trade associations
Google the industry + country or region + association
Magazines and newspapers are very useful for up to date information on events, countries, companies, industries. Can you tell the difference between magazines or popular journals and scholarly journals? 
Use business magazines and newspapers for current information:
Business Week 
The Economist 
Financial Times 
Wall Street Journal 
Financial Times  ( London )
The Globe and Mail 
National Post Online Includes the Financial Post 
Current awareness monitoring service
Roubini Global Economics 
Use the following indexes to search newspapers, magazines and journals by topic:
From the tool bar at the top of the page, select:
> countries & consumers
> Technology, Communications and Media
>explore Rank by category... both historical and forecast
>internet subscribers (by country) etc.
Search for articles in trade journals, newspapers and scholarly titles on your topic using online databases. Many databases will have a button that allows you to limit your search to scholarly or non-scholarly materials.
Examples of trade and popular titles are:
Use Boolean Operators and Truncation to formulate your search statement:
"streaming technology" and telecommunication* finds the article in BSC
Streaming Services You Might Have Missed. Macworld Sep2014, Vol. 31 Issue 9, p86-86. 1p.
Provides excellent coverage in 2 sections. Country reports: provides information on the political structure, economic policy, domestic economy, sectoral trends, and foreign trade and payments. Country profiles: outline a country’s economic and political status and background. They give an annual perspective on the long-term political and social issues affecting each country, as well as statistical tables providing a five-year run of data.
World competitiveness yearbook (Available on campus only)
Europa World Plus 
Online version of the Europa world year book and the nine-volume Regional surveys of the world series. Covers political and economic information in more than 250 countries and territories.
globalEDGE  Site from Michigan State University providing country and industry profiles.
Doing Business 
Doing Business provides objective measures of business regulations and their enforcement across 183 economies. Each economy is ranked according to 10 sets of indicators. These are combined into an overall "ease of doing business" ranking
Enterprise Surveys 
Provides the world's most comprehensive company-level data in emerging markets and developing economies.
Data from Doing Business and Enterprise Surveys appear in the World dataBank  & World Trade Report 2014 (World Trade Organization)
International Trade Centre - trade treaties map - Lega Carta  Helps to determine a given country's participation in trade rules
Looking for New Markets - Trade Negotiations and Agreements (Foreign Affairs, Trade and Development Canada)
Canadian Trade Commissioner Service 
Export Development Corporation 
Trade disputes  involving Canada and other WTO members (WTO)
Canadian International Development Platform - Trade 
Brief overviews of Canada's existing trade with individual countries - Parliamentary Budget Officer 
Volume of trade that the United States is already doing with particular countries - Trade Statistics - TopTen Partners  and Trade Statistics 
Trade problems United States is encountering with specific countries - National Trade Estimate Report on Foreign Trade Barriers
I nvestment Climate Statements - country specific information
If more trade data is needed see the Library's subject guide - Trade: Public Policy and Statistics 
Search the Library Catalogue by Subject to find books on writing business reports.