External Analysis (PEST)

Look for a Country Report on Business Source Complete

  •    Select Country Reports from the menu on the right hand margin
  •    Key in a country name to the search box
  •    Look for a Country Profile or Country Review and open the most recent year

Technological Environment

Look for data and information that will help you examine and analyze one of two variables:

  1. Technologies USED by the industry you are analyzing e.g. 3D Printing
  2. Technologies that are essentially substitutes for the products provided by the industry being analysed e.g. online advertising with Google and Facebook displacing print and other traditional forms of advertising

Sources - 

  •    10K Reports or Corporate Disclosure documents to find technologies used by companies within your industry.
  •    Management Discussion and Analysis (MD&A) section of a company's 10K will identify threats from other industries.
  •    Research reports from investment banks such as Goldman Sachs, Morgan Stanley, etc.
  •    Analyst reports from Bloomberg    
  •    Industry trade magazines and trade associations websites

Economic Environment

Socio-Cultural Environment & Consumers

Business Culture

  • globalEdge - provides information on business culture by country
  • Hofstede Centre - provides country based cultural analysis, comparisons and scores.

Population statistics:


  • search by country 
       From the top tool bar select 
       Under Country Reports
              > select populaton as the category
              >select  Canada (or another country)
  • Explore the report and also click on View Statistics from menu on left. 
    Use the drop down menu to add more years.    
    Select  Growth Index under Convert Data, to see the growth rate.

Census of Canada

  • Census of Population
    Counts every man, woman and child in Canada and Canadians and their families working abroad for the federal and provincial government. Takes place every 5 years in years ending in 1 and 6 - 1996, 2001, 2006, 2011, 2016
    To compare censuses from 1981 to 2016 use the Canadian Census Analyser

United States Census Bureau


Canada, United States and Global

Look for current research by keyword in the search box:

  • Top 10 Global Consumer Trends for 2018 
  • Consumer Health in 2018: Market Overview, Trends and What’s New in Passport  November 2017

Or search by specific country:
      From the tool bar at the top of the page, select: 
         > consumers
                 > lifestyles
      Next, under Country Report
             Select Lifestyles
             Choose Geography
            Scroll through Table of Contents looking for relevant categories such as:
                   > top five consumer trends
                   > healthy and ethical living
                   > consumer segmentation

Conference Board 
Data on consumer confidence


Search the following for polls and information on attitudes:

Political-Legal Environment

  • globalEdge excellent free site from Michigan State University.  Look for the U.S. Commercial Service - Country Commercial Guide... see section dealing with Customs, Regulations & Standards. Below the link to the Country Commercial Guide is a link to the World Bank - Doing Business Indicators




Content last reviewed: September 25, 2019