Getting Started

BIOL2301 SWOT Research Checklist

Understanding a SWOT Analysis

Look for explanations and examples of SWOT Analysis

and on the internet

Tip: Strengths and weaknesses are often internal to your organization, while opportunities and threats generally relate to external factors. For this reason, SWOT is sometimes called Internal-External Analysis and the SWOT Matrix is sometimes called an IE Matrix.

Find a Company Annual Report or 10-k

  • ​Begin with the company's filings which include the 10K, annual report or Manager's Discussion and Analysis (MD&A) - usually found on their web site or by doing a Google search of company name and 10K or annual report.  
  • If you cannot find the company's filings on their website search SEDAR for Canada and EDGAR for the United States.

Find an Industry or Company Report

  • Business Source Complete - Select Industry Profile as your publication type and search.
  • Mergent Online - Go to the Industry Analysis tab at the top of the page.  Select Biotechnology and North America.

Find Government Information

Do a Google search with country, name of the industry and government. For example: gmo Canada government.

Find a Trade Association 

Do a Google search name of industry, association, country.  For example:
     biotechnology association canada

In the U.S. 

Find a Biotech Company

Understand Financial Statements

How is your company doing?

  • Go to Factiva, from Companies/Markets select Company and key in your company name.  
    Scroll down to Key Financials for quick financial info.  Detailed results are available on the left. 


Content last updated: January 13, 2021