Internal (Company) Analysis

Global (includes Canadian data)

  • Business Source Complete  Look for a  Company Profile or SWOT anaylsis: search for your company name. Scroll down and limit by  Company Report or SWOT Analysis. 
  • Mergent Online Financial data for U.S. and selected global companies.
  • Factiva - Mouse over Companies/Markets from menu bar at top of page.  Scroll down to find business and geographic segments.  Explore the table on contents on the left hand side.

No SWOT for your company - try a competitor.  External factors will affect all companies in an industry.




Content last reviewed: August 15, 2019