Background on your topic
Use the libraries main search tool Summon to find background information on your topic - it searches almost everything in the library catalogue (books, ebooks, journal titles, games, music, videos, government information, maps, and more). Keep in mind that Summon does not search many Business Resources.
Safari Books - Find books for background on many IT topics such as blockchain, artificial intelligence and autonomous vehicles.
Handbooks and Encyclopedias
- CRC handbook of modern telecommunications
- Mobile computing handbook
- The essential social media marketing handbook
- The SAGE handbook of social media research methods
- The social media handbook
- Wiley Encyclopedia of Management
A 13 v. set - v. IX is entitled Marketing. It provides definitions, articles, and short bibliographies on all aspects of marketing.
- A Dictionary of social media [electronic resource]