Advertising & Marketing

Changes to Library services during the COVID-19 service disruption.

  • CardOnline  Canadian Advertising Rates and Data
  • Passport
    Look for articles and podcasts to find advertising trends and strategies.   Search by keywords.
            For example - using the search box, search keywords marketing or advertising to find:

    • Survey Results: 8 Global Consumer Types for Marketing in 2018
    • The Ungendered: Marketing to a Non-Binary Generation April 2017
    • Shifting Market Frontiers August 2017
    • Special Report: Online Advertising Surges in Developing and Emerging Markets While TV Advertising Remains Popular Feb 2016
    • Marketing to Inbound Travellers: Strategies For Canadian Retailers 2017
  • Google Ads
  • Facebook Ads
  • Advertise on Goupon
  • Marketing's influence in Canada [electronic resource]  provides industry data on advertising spending and choices of media used.
Content last updated: February 14, 2019