Advertising & Marketing

Changes to Library services during the COVID-19 service disruption.

  • CardOnline  Canadian Advertising Rates and Data
  • Passport
    Look for articles and podcasts to find advertising trends and strategies.   Search by keywords.
            For example - using the search box, search keywords marketing or advertising to find:

    • The Ungendered: Marketing to a Non-Binary Generation April 2017
    • Shifting Market Frontiers August 2017
    • Special Report: Online Advertising Surges in Developing and Emerging Markets While TV Advertising Remains Popular Feb 2016
    • Over and Out: Is Radio Advertising Dead?   May 2015
    • The New Face of Customer-Brand Interactions: Reaching Online Consumers Through Targeted Advertising June 2015
    • Digital Advertising: New Ways to Reach the Online Consumer  October 2014

Is online advertising growing in Canada?  
   Using Passport - from the tool bar at the top of the page, select:

  • economies
    • business dynamics
      •  Under Rank Countries
        • choose category... both historical and forecast      
          • total adspend (by country)
        • select change categories
          • ​expand economies and consumers
          • expand business dynamics
          • expand Advertising and Media Access
          • expand total adspend
          • select online adspend, tv adspend, print adspend etc.​
          • to express as a %, go to convert data on left hand side, expand growth, select year-on-year growth (%)
  • Google Ads
  • Facebook Ads
  • Advertise on Goupon
  • Marketing's influence in Canada [electronic resource]  provides industry data on advertising spending and choices of media used.
Content last updated: February 14, 2019