Marketing

OMNI Searching

The library's search tool, OMNI, allows you to search for books, journal articles, media, and more with a single search. You can access Summon from the library's homepage.  Also try the Advanced Search.

When searching in OMNI, consider the following:

Once you have your results:

  • To see only BOOKS click on Book/eBook.
  • To see only JOURNAL ARTICLES click on Journal Article and click on Scholarly & Peer-Review.
     

Database Searching

Search using boolean operators   

  • social media AND marketing

Sort by date to get the most recent listed first.

Narrow your search by scrolling down the record of a relevant title and clicking on the subject headings provided.

Suggested Subject Headings:

  • Internet marketing
  • Consumer behavior
  • Brand name products
  • Child consumers
  • Business writing  

Handbooks 

Search for handbooks - your topic AND handbooks

  •        Social media and handbooks
  •        Marketing and handbooks

Encyclopedias & Dictionaries

Do you know the difference between scholarly journals, magazines and newpapers?

Journal Articles, Magazines & Trade Journals

  • Business Source Complete  -  limit under Publication Type by academic journal, trade publication, etc.
  • Canadian Business & Current Affairs Database - limit by Source Type to magazines, newspapers, etc.
  • Factiva   provides access to global newspapers, trade journals plus scholarly and non-scholarly journals.  Full-text of the Globe and Mail and the Wall Street Journal are found here.
  • Passport provides reports, commentaried and trends.

articles relevant to marketing can also be found in 

Business News

Tips for Newspaper Searching

  • Bloomberg News
  • Canadian Business & Current Affairs Provides full text to Canadian business journals and magazines.
  • Canadian Newsstream Access to over 280 Canadian news sources
  • Eureka Fulltext Canadian French and English newspapers from Alberta, the Atlantic provinces, Québec and aboriginal communities. Includes fulltext transcripts radio and television broadcats from CBC, CTV and SRC.
  • Factiva (Globe and Mail and the Wall Street Journal live here)
  • PressReader PDFs to more than 2300 newspapers from 97 countries in over 55 languages.
  • Wire Report The leading news service covering Canada's rapidly converging telecom and media sectors.

The following titles are available online through the Library catalogue:

Use local sources for Wall Street Journal profiles of small organizations at the local level.  For example, the Ottawa Business Journal and Ottawa Citizen for organizations and companies based here.

Content last updated: May 21, 2020