Summon Searching
The library's search tool, Summon, allows you to search for books, journal articles, media, and more with a single search. You can access Summon from the library's homepage. Also try the Advanced Search.
When searching Summon, consider the following:
Once you have your results:
- To see only BOOKS click on Book/eBook.
- To see only JOURNAL ARTICLES click on Journal Article and click on Scholarly & Peer-Review.
Catalogue Searching
Do a keyword search using booleon operators
social media and marketing
Sort by date to get the most recent listed first.
Narrow your search by scrolling down the record of a relevant title and clicking on the subject heading provided.
Suggested Subject Headings:
Handbooks
Search for handbooks by keyword - your topic and handbooks
Social media and handbooks
Marketing and handbooks
Encyclopedias & Dictionaries
- Blackwell Encyclopedia of Managment - A 13v. set covering all streams in business. Provides definitions, articles and short bibliographies. Volume 9 is on marketing.
- Dictionary of marketing communications
- Encyclopedia of consumer culture
- Encyclopedia of social networks
- Internet resources and services for international marketing and advertising : a global guide
- The international dictionary of marketing : over 2,000 professional terms & techniques
- Oxford Reference Online: Economics & Business
Do you know the difference between scholarly journals, magazines and newpapers?
Journal Articles, Magazines & Trade Journals
- Business Source Complete - limit under Publication Type by academic journal, trade publication, etc.
- Canadian Business & Current Affairs Database - limit by Source Type to magazines, newspapers, etc.
- Factiva provides access to global newspapers, trade journals plus scholarly and non-scholarly journals. Full-text of the Globe and Mail and the Wall Street Journal are found here.
- Passport provides reports, commentaried and trends.
articles relevant to marketing can also be found in
Business News
- Bloomberg News
- Canadian Business & Current Affairs Provides full text to Canadian business journals and magazines.
- Canadian Newsstand Access to over 280 Canadian news sources
- Eureka Fulltext Canadian French and English newspapers from Alberta, the Atlantic provinces, Québec and aboriginal communities. Includes fulltext transcripts radio and television broadcats from CBC, CTV and SRC.
- Factiva (Globe and Mail and the Wall Street Journal live here)
- PressReader PDFs to more than 2300 newspapers from 97 countries in over 55 languages.
- Wire Report The leading news service covering Canada's rapidly converging telecom and media sectors.
The following titles are available online through the Library catalogue:
- Report on Business Magazine
- Canadian Business
- The Economist
- Financial Times (London)
- Forbes
- Fortune
- The Globe and Mail (includes the Report on Business Magazine)
- National Post Online (includes the Financial Post section and the Financial Post Magazine)
- Wall Street Journal
Use local sources for profiles of small organizations at the local level. For example, the Ottawa Business Journal and Ottawa Citizen for organizations and companies based here.
Just need a few resources to get you started? Try the Marketing Quick Guide.